One of the best advantages of SEO is you don’t need to spend money on any Ads. And you can take long-term benefits from it. You decide where your brand should appear on TV, radio, or print. Next, you pay the company that owns the media for placement. You may pay to have your ad run for a set amount of time or a particular number of issues.
Once that period ends, your ad ceases to appear, and your business stops producing results. Take a look at the different pages appearing in search engine result pages. The two top listings in this screenshot are PPC ads (pay-per-click), as indicated by the small “Ad” tag. Similar to traditional ad campaigns, earning a spot requires ongoing expenses.
PPC is a form of pay-per-click advertising that allows users to visit a site and click on ads. This is a significant advantage over traditional methods. Every visitor has a cost, and if an advertiser stops their campaign, they cease to show up. The sites that are listed in the organic results, right below those ads, don’t have to pay anything for their rankings. Although they may have spent considerable time and money to create the pages that rank in those spots, they now appear on page 1 because Google’s algorithm believes they offer value to users. This is how they are able to earn traffic without spending anything.