For Essence Tech Labs, a dynamic keyword strategy is essential to stay ahead in the Improving your B2B SaaS keyword research. Here are some advanced practices to enhance your keyword research:
Long-Tail Keywords
Long-tail keywords are less competitive and often more targeted, leading to higher conversion rates. Identify specific phrases that potential customers might use when looking for your solutions.
Example: Instead of “CRM software,” use “best CRM software for small businesses,” “affordable CRM for startups,” “CRM with email automation.”
Semantic Keyword Research
Semantic keywords relate to the primary keyword and provide a broader context. This helps capture a wider range of search queries and improves SEO.
Example: For the primary keyword “best cloud storage,” related semantic keywords could include “secure cloud storage for businesses,” “cloud storage for remote teams,” “affordable online storage solutions.”
User Intent Keywords
Understanding user intent behind search queries helps in targeting the right keywords. Focus on the purpose of the search – informational, navigational, or transactional.
Example: For informational intent, use keywords like “how to choose the best CRM software,” “CRM benefits for small businesses.” For transactional intent, use “buy affordable CRM software,” “best deals on CRM solutions.”